Homepage Banner and Logo for Leader Focus
Leader Focus is a Korean news website that wanted to create a new logo and homepage banner to enhance its brand identity. The goal was to design a visually appealing and professional look that aligns with the platform's vision and target audience.
Homepage Banner and Logo for Leader Focus
Leader Focus is a Korean news website that wanted to create a new logo and homepage banner to enhance its brand identity. The goal was to design a visually appealing and professional look that aligns with the platform's vision and target audience.
Role
UI/ UX Designer
Year
2024
Industry
Manufacture
Process & Design Approach
Logo Design
Explored multiple logo concepts that blend modern typography with a sleek, minimalistic approach.
Provided three different variations for the client to choose from.
The client selected Option B, featuring a combination of English text and a simple icon.
For the final version, the client requested to incorporate Hangul characters instead of English text to better reflect the Korean identity of the brand.
Homepage Banner Design
Designed four different banner styles to test various aesthetics and visual messaging.
Ensured the designs aligned with the platform’s branding while maintaining clarity and engagement.
The client ultimately selected Option B for the homepage banner, which features a bold headline, a structured layout, and a professional yet modern visual appeal.
Challenges & Solutions
Balancing Modern and Traditional Elements: The challenge was to create a logo that feels modern yet remains culturally relevant. By integrating Hangul typography into the final design, we achieved this balance.
Optimizing Banner Readability: Since banners serve as a key visual for homepage visitors, we used a strong color contrast, structured alignment, and clear typography to enhance readability.
Final Outcome
A finalized Hangul-based logo that strengthens the brand’s identity and Korean heritage.
A homepage banner that effectively communicates promotional messages while maintaining a visually engaging design.
Positive feedback from the client, with successful implementation by their development team.
Conclusion
This project showcased my ability to design impactful visual elements that align with a brand’s identity. By closely collaborating with the client and iterating based on feedback, I delivered a final product that enhances Leader Focus’s online presence.
Role
UI/ UX Designer
Year
2024
Industry
News
Process & Design Approach
Logo Design
Explored multiple logo concepts that blend modern typography with a sleek, minimalistic approach.
Provided three different variations for the client to choose from.
The client selected Option B, featuring a combination of English text and a simple icon.
For the final version, the client requested to incorporate Hangul characters instead of English text to better reflect the Korean identity of the brand.
Homepage Banner Design
Designed four different banner styles to test various aesthetics and visual messaging.
Ensured the designs aligned with the platform’s branding while maintaining clarity and engagement.
The client ultimately selected Option B for the homepage banner, which features a bold headline, a structured layout, and a professional yet modern visual appeal.
Challenges & Solutions
Balancing Modern and Traditional Elements: The challenge was to create a logo that feels modern yet remains culturally relevant. By integrating Hangul typography into the final design, we achieved this balance.
Optimizing Banner Readability: Since banners serve as a key visual for homepage visitors, we used a strong color contrast, structured alignment, and clear typography to enhance readability.
Final Outcome
A finalized Hangul-based logo that strengthens the brand’s identity and Korean heritage.
A homepage banner that effectively communicates promotional messages while maintaining a visually engaging design.
Positive feedback from the client, with successful implementation by their development team.
Conclusion
This project showcased my ability to design impactful visual elements that align with a brand’s identity. By closely collaborating with the client and iterating based on feedback, I delivered a final product that enhances Leader Focus’s online presence.
Homepage Banner and Logo for Leader Focus
Leader Focus is a Korean news website that wanted to create a new logo and homepage banner to enhance its brand identity. The goal was to design a visually appealing and professional look that aligns with the platform's vision and target audience.
Role
UI/ UX Designer
Year
2024
Industry
News
Process & Design Approach
Logo Design
Explored multiple logo concepts that blend modern typography with a sleek, minimalistic approach.
Provided three different variations for the client to choose from.
The client selected Option B, featuring a combination of English text and a simple icon.
For the final version, the client requested to incorporate Hangul characters instead of English text to better reflect the Korean identity of the brand.
Homepage Banner Design
Designed four different banner styles to test various aesthetics and visual messaging.
Ensured the designs aligned with the platform’s branding while maintaining clarity and engagement.
The client ultimately selected Option B for the homepage banner, which features a bold headline, a structured layout, and a professional yet modern visual appeal.
Challenges & Solutions
Balancing Modern and Traditional Elements: The challenge was to create a logo that feels modern yet remains culturally relevant. By integrating Hangul typography into the final design, we achieved this balance.
Optimizing Banner Readability: Since banners serve as a key visual for homepage visitors, we used a strong color contrast, structured alignment, and clear typography to enhance readability.
Final Outcome
A finalized Hangul-based logo that strengthens the brand’s identity and Korean heritage.
A homepage banner that effectively communicates promotional messages while maintaining a visually engaging design.
Positive feedback from the client, with successful implementation by their development team.
Conclusion
This project showcased my ability to design impactful visual elements that align with a brand’s identity. By closely collaborating with the client and iterating based on feedback, I delivered a final product that enhances Leader Focus’s online presence.